Lt. Zebulon Pike first saw Pikes Peak from the eastern portion of what we now call Colorado in 1806. Commissioned by Lieutenant James Wilkinson, under the authority of Thomas Jefferson, to explore the great western plains, Pike, in his ignorance, believed he had discovered something of his own and is...

RACER is proud to announce NEFT Vodka as the Official Spirit of the inaugural RACER Creator Awards presented by Dunlop.Known for its award-winning ultra-premium vodka and its distinctive barrel packaging, NEFT will also serve as the exclusive sponsor of the post-awards reception, where creators, industry leaders, and motorsports icons will...

Air | Water, the groundbreaking all Porsche event from Luftgekühlt co-founders Patrick Long and Jeff Zwart, bringing together the entire spectrum of Porsche culture—from early air-cooled classics to cutting-edge water-cooled machines.Held at the Orange County Fairgrounds, we captured the energy, design, and community behind one of the most anticipated Porsche...

In this episode of The Creative Drive, we sit down with legendary filmmaker, photographer, and race car driver Jeff Zwart to explore his incredible career in storytelling, advertising, and motorsports. From directing Super Bowl commercials to dominating Pikes Peak, Jeff shares insights into his creative process, passion for Porsche, and...

The second annual – and first standalone – Air|Water Porsche enthusiast show, produced by the Luftgekühlt events team, celebrated a tremendous success last weekend, with artistically curated cars attracting more than 11,000 enthusiasts, who immersed themselves in the celebration of 75 years of everything Porsche.The team welcomed more than 1000...

The 10th edition of the celebration of Porsche’s air-cooled past took place a few weeks back, when Los Angeles welcomed home Luftgekühlt 8.When it comes to car culture, Southern California supplies enthusiasts equally with variety and passion. From low riders and hot rods to sports cars, the region has something...

Enjoy this stylish video of Jeff Zwart racing at the 2020 Pikes Peak International Hill Climb in the Mobil 1/Michelin/Road Scholars x Ingram Collection Porsche 935 prepared by E-motion Engineering. Jeff's run resulted in his personal best time, the fastest overall top segment time, and a fifth overall and second-place...

Climb aboard for Jeff Zwart’s run in a 2019 Porsche 935 at the 98th running of the Broadmoor Pikes Peak International Hill Climb, brought to you by Gran Turismo. He placed second in the Time Attack 1 division and fifth overall in his updated Porsche 935-19.https://www.youtube.com/watch?v=5nD5Q50JCpE

Pikes Peak International Hill Climb Hall of Famer, Jeff Zwart is headed back to "America’s Mountain" for the 98th running of the "Race to the Clouds." Zwart, a Porsche aficionado, will showcase the Porsche 935 model when he rockets to the summit in this year's race, which has been rescheduled...

Here are this week’s video picks thanks to our email newsletter editors, Scott and Cyndi Paceley. Enjoy!What's Your Story? -- Jeff Zwart at Luftgekühlt 6https://www.youtube.com/watch?v=Xp_SYMuK2MY1953 Le Mans -- BBC Coveragehttps://www.youtube.com/watch?v=NmclYtEbKo0Onboard Old Yeller II -- Barber Motorsports Parkhttps://www.youtube.com/watch?v=_7skbxMdav0